Babies "R" Us was evolving its digital presence and educational content, but many of its existing design assets and workflows had grown organically over time. I helped transition the brand to a more modern, scalable design system by moving webpage design and UI workflows into Figma, replacing legacy Adobe-based production processes and creating a more efficient handoff to development.

Alongside the digital work, I designed an extensive library of custom illustrations, technical diagrams, icons, and educational infographics used throughout the website, product education, packaging, and marketing materials. I also refined the brand's color palette and expanded the brand guidelines to create a more cohesive visual language across every customer touchpoint.

Rather than producing individual assets, the project focused on building a flexible design system that could support future products, campaigns, and educational content while improving collaboration between design, marketing, and engineering.