Creative Systems for Human-Scale Experiences
AIIDDODA is a multidisciplinary design-build studio specializing in brand systems, digital design, and spatial environments. We combine strategic thinking, visual clarity, and material expertise to create cohesive brand experiences across physical and digital platforms.
Founded by Alexandra Zimmermann (Visual Design) and Eli Hassan (Architectural Construction), our team bridges creative direction and technical execution—supported by trusted tradespeople, fabricators, and developers.
We work with clients in hospitality, corporate, cultural and government offering full-service project management or targeted creative support.
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Alexandra is a designer and brand strategist focused on building immersive, purposeful experiences. With a background in fine art, along with an independent practice in graphic design and visual identity, she specializes in transforming concepts into cohesive, brand environments.
As co-founder of AIIDDODA, she leads creative direction—shaping how visual systems translate across print, digital, and physical space. Her process is driven by clarity, adaptability, and function—designing with intent to create systems that work and environments that feel considered.
Have a look at some select work
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Hybrid Creative Lead
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As co-founder of AIIDDODA, she leads creative direction—shaping how visual systems translate across print, digital, and physical space. Her process is driven by clarity, adaptability, and function—designing with intent to create systems that work and environments that feel considered.
As co-founder of AIIDDODA, Eli leads the technical execution of each project—coordinating trades, resolving site constraints, and ensuring every detail is buildable and exact. He works with precision and pragmatism, bridging design intent with construction reality.
Technical Director